Aren't customers looking to meet their needs at a lower cost? Since the arrival of Wave (a kind of mobile money) in Senegal, Orange has lowered its transaction rates. The current price stuns customers.

Wave has been able to capture the attention of most Senegalese. This American company has a policy of 1% fee, while 0-franc withdrawal fee. As a result, Orange customers have turned to this new mobile money service that has taken hold in the country.

If Orange's mobile money used to be the most dominant, now it is not, Wave has taken its place. Exposed to the pressure and dominance of the new competitor, Orange's only solution was to lower its prices.

New tariffs

Each tranche of money transfer fees on Orange money has changed. If previously, withdrawing a sum of 20,001 CFA francs to 30,000 CFA francs was 1,400 CFA francs, now it is 270 CFA francs. Withdrawals from 50,001 to 99,999 CFA francs are now 300 CFA francs compared to 2,600 CFA francs before. A reduction of 0.7% on fees for amounts between FCFA 100,000 and FCFA 2 million.

Not only has Wave expanded its business in Senegal. It has also done so in Abidjan, the economic capital of the Ivory Coast. The American company is also trying to win over Ivorian customers with the same policy it has established in Senegal.  Free withdrawal and only 1% money transfer fee.

A reduction in tariffs also in Abidjan?

Even if Orange money's competitor is already installed in Abidjan, the transaction fees are still high in this country.

While in Senegal, a withdrawal of 20,000 to 30,000 FCFA is only 270 FCFA, Orange money customers in Ivory Coast pay 700 FCFA for a withdrawal of between 10,005 FCFA and 15,000 FCFA. Similarly, for an amount between FCFA 50,001 and FCFA 99,900. Senegalese pay only 300 FCFA for this amount, while Ivorians have to pay up to 2 200 FCFA to withdraw 100 000 FCFA.

A reduction in tariffs is also possible in Ivory Coast in the face of the rise of Wave, which gives maximum satisfaction to customers?

Santie

Photos Credits: Freepik, Senegal Ndiay, Sika Finance

Voir la traduction